FAQs
Faro & Co. is led by a Marketing & Communications Director with over a decade of experience in luxury hospitality, including overseeing marketing across a 12-hotel portfolio in the UAE for Accor, and leading brand and communications roles at Pullman and Mövenpick.
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Who's behind Faro & Co.?
What kind of marketing experience does Faro & Co. bring to Sydney businesses?
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Director-level experience — not junior or freelance-level. This includes P&L ownership, team management, agency oversight, and pre-opening campaigns for venues such as Lolita Bar & Lounge, The Birdcage, and Benetti's Italian in Sydney, alongside a Highly Commended Marketeer of the Year award from the Leaders in F&B Awards.
What's included in a Faro & Co. marketing package?
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Every package includes senior-level strategy paired with hands-on execution — not just reporting or advice. Depending on the tier, this covers EDM campaigns, Meta Ads, Google Ads, website maintenance, and marketing collateral such as menus, brochures, and flyers. Ad spend is billed separately, at cost.
What industries does Faro & Co. work with?
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Independent restaurants, cafes, boutique hotels, and wellness and beauty brands across Sydney and NSW — businesses that need senior marketing support without the cost of a full in-house team.
Does Faro & Co. provide the contact database for EDM or SMS campaigns?
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No. EDM and SMS campaigns run on the client's own consent-based contact database — customers who have opted in to hear from that business. Faro & Co. does not supply, purchase, or source contact lists, which keeps campaigns compliant with the Australian Spam Act 2003 and Privacy Act, and protects the client's sender reputation.
Who pays for ad spend and platform costs?
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The client. Meta Ads and Google Ads spend, plus EDM/SMS platform subscriptions, are billed directly to the client at cost. Faro & Co.'s package fee covers strategy and management only, keeping pricing transparent.
Does Faro & Co. create content, photography, or video?
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Faro & Co. focuses on strategy and channel management — EDMs, paid ads, website maintenance, and collateral design — depending on clients needs, we can discuss content creation, photography, or videography.
Does Faro & Co. offer a starting point before a full package?
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Yes — a Marketing Audit & 90-Day Plan, priced at $500–800, gives a clear read on where a business's marketing stands and what to prioritise first. The cost is credited toward the first month if the client moves forward with a package. We are based in Sydney and can either run discovery in person or online if your business is based outside of NSW.